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Sneaker care guide

Keep the clean looking cleaner.

Practical aftercare advice for common sneaker materials. Follow the manufacturer’s instructions whenever they differ.

Material matters

Care changes with the upper.

Select a material for simple do-and-don’t guidance between professional cleans.

Leather

Wipe loose dust with a soft, dry cloth before it builds up. Use products intended for the specific leather finish.

  • Do not soak the sneaker.
  • Avoid harsh household chemicals and abrasive scrubbers.
  • Let it air-dry away from direct heaters and strong sun.
  • Address spills early by blotting, not rubbing aggressively.
Five habits

Small actions extend the fresh look.

Rotate your pairs

Allow moisture to dissipate before wearing the same pair again.

Store them dry

Do not box damp sneakers. Airflow helps reduce odour and moisture problems.

Use a shoe tree

A suitable insert can help maintain shape during storage.

Blot spills quickly

Avoid aggressive rubbing that can spread the mark or damage fibres.

Clean laces separately

Remove them where appropriate so the tongue and eyelets can be reached.

Book before buildup

Long-set dirt and stains can become harder to improve safely.

Important care note

When in doubt, stop.

Different dyes, coatings, glues and fabrics can react unpredictably. Test carefully, follow the manufacturer’s care instructions, or send the clinic photos before attempting a strong treatment.

Protection is not permanent

The protection service described in the advert helps protect against future dirt. It does not make sneakers stain-proof or waterproof forever, and performance varies by material and wear.

Read about protection
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